DAY 1 — Brand Authority Foundations
8:00 – 9:00 AM PST
11:00 AM – 12:00 PM EST
Session 1 — The Evolution of LinkedIn as a Brand Authority Platform
Understand how LinkedIn evolved from a résumé platform into a professional authority ecosystem.
Topics:
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The shift from résumé visibility to thought leadership
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Why authority and visibility now drive career acceleration
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The difference between posting content and building authority
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Real examples of professionals leveraging LinkedIn for influence and opportunity
Outcome:
Participants understand why strategic visibility matters now more than ever.
9:00 – 10:00 AM PST
12:00 – 1:00 PM EST
Session 2 — Systemizing Your Brand Authority for Career Acceleration
Build the strategic foundation behind your personal brand.
Topics:
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Clarifying career goals and long-term trajectory
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Defining your purpose and professional mission
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Identifying your ideal audience
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Determining what you want to be known for
Outcome:
Participants gain clarity on positioning and authority focus.
10:00 – 11:00 AM PST
1:00 – 2:00 PM EST
Session 3 — Build Your LinkedIn Brand Authority Blueprint
Translate strategy into positioning.
Topics:
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Positioning inside your company
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Positioning beyond your company
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Updating your LinkedIn profile
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Aligning your headline, about section, and experience
Outcome:
Participants leave with a clear Brand Authority Blueprint.
11:00 AM – 12:00 PM PST
2:00 – 3:00 PM EST
Working Session — LinkedIn Profile Implementation
Focused solo work block.
Participants will:
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Update their LinkedIn profile
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Finalize headline and positioning statement
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Refine their About section
12:00 – 1:00 PM PST
3:00 – 4:00 PM EST
Session 4 — The Architecture of Authority Content
Learn the structural framework behind posts that resonate.
Topics:
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Growth stages of a personal brand
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Identifying your origin stories
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Creating five anchor post ideas
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Designing a repeatable post architecture
Outcome:
Participants leave with:
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Five structured post outlines
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A repeatable content framework